Speaker 1
And that's what i try to do. And yet, you know, you have to have a lot of heart. And that's the problem, i think, fundamentally, for people in mi. Let's say, if i'm speaking to a 20 year version of myself. The advice i would give is, like, you should focus on the data, understand all that, but also think about poetry you also should think about the arts. You should think about humans as the fundamental decision on what you will do in life. And that's really athe steeve job said is best. You know, apple sits at the intersection of the humanities and or he said, the liberal arts and engineering. Or you could say humanities, if you wish. But the idea that they're a bit of both and and that, to mes, the magic. And that's what i try to also achieve. Theyre great people who are in the humanities wholl understand no engineering. They're great people engineering who understand nothing about humanities. But it's good to have a bit of both. Ah, and ah. That's what i try to figure out. Andnd, again, you only have so much time. I wish i could do this for every company in the world, and then i would be so smart, andiwuld would be able to to give advice in all these other companies. And sometimes you will turn to me and say, well, what do you think about this or that? I said, well, i haven't had 30 years to think about this other company. I've only had, you know, enough time to think about one. Luckily, you picked a good company. You're lucky you didn't pick twitter to do this o, you might have killed yourself, but you picked the right one. And and i see you. Andno, this why we probably appreciate each other's work. Is all i think about is humiliaty. All i think about is, like, what does the other person not think of me? Ecause you can't win everybody over. But like, really, when i go home, it's why my kids read the blog. Wife reads the blog. I make mistakes, but like, i'm not afraid for my friends to say, to tone it down. You know? I expect my friends who read me to tell me when i'm out of line, because i want to bring it back in. Like, i don't want to cross the line. And non of people ask their audience to tell them, or their fans to say, let me know. You know, wand robin hood was going through the thing this summer, and they just forgot to show the humility side of it. And, but whatever brands hurt themselves, it's always in how they handle that moment of humility. And neret, the reason apple's been able to pull this off is the culture side.