Strategicalignment

Ana ye ye min also ame onan got e much longer to talk about t exactly. So finally, can you share some advice listeners that might be tete lightbe struggling to get strategicalimin and what they can do in order to create this? Its quite a broad question. I think it's really important to remember that alinement is a process. Bad processes are generally very much maligned ad they're often held responsible for failure within the business. It's the processs fault. And so as a result, if you've got a bad or misline, processis only people that can change it. Aligment relies on people, and that's where it