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The Rise of YouTube Shorts: Navigating Short-Form Video
This chapter explores the evolution of short-form video content, centered around the journey of a YouTube product manager. It discusses the competitive landscape influenced by platforms like TikTok and the strategic decision to launch YouTube Shorts in India, highlighting the unique viewer engagement and algorithmic considerations. Additionally, the chapter examines the interplay between short and long-form content, illustrating how creators can maximize audience interaction across different video formats.
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