2min chapter

Animal Spirits Podcast cover image

Talk Your Book: Startups in a Crisis

Animal Spirits Podcast

CHAPTER

The Cost of Penetration in the Asset Management Industry

The top 20 largest asset managers get 50% of all the flows in the industry. These firms are spending tens of millions of dollars a year just on headcount and resources. The total industry now is roughly like $82 trillion. If you penetrate, it could be very fruitful. But it's very expensive to penetrate the minds and portfolios of advisors because you have thousands of new issues.

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