Now That’s Good Marketing with Kieran Flanagan
Talking Too Loud with Chris Savage
00:00
What Does Great Marketing Look Like Today?
Apier: There's two parts of marketing right there is brand which is really being crystal clear on why you exist and growth. B2B marketing has both right it has like both sides of the coin I think incredible market is getting really simplistic messaging into your brand that's differentiated but super clear. He says founders actually choose their marketing leader because they have a bias towards brand and product position or go-to-market motion.
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