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5min chapter
LVMH
Acquired
The Merger of Moet, Hennessy, and Louis Vuitton
This chapter discusses the merger of two major French companies, Moet and Hennessy, with Louis Vuitton in 1987 to form the luxury conglomerate LVMH, highlighting how it was a defensive move against takeover attempts and led to the decline of their family-owned status.
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