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Organic Wines Matter
The tuesday wine company will sell bottles with two glasses of wine in them. The product doesn't matter, it just needs to be part of the story. Customers will toss your product into a category immediately and itw'll be hard to break out of. People aren't deciding between red or white, pino or cab. It's do we bring fun wine with our flowers for our fund a or not? If the answer is yes, the wine is the rose that's sitting right there. And i won't build that business. I'm not competing with bottles of wine. We've already established bottles of wine don't solve the problem. What i want to do is price the moment