Guest 08: Bill Schley. Master Your Messaging with Micro-Scripts.
The Art of the Brand
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The Power of Micro-Scripts
This chapter explores the concept of micro-scripts, short and impactful phrases that convey important life lessons and values. It analyzes their effectiveness in shaping perceptions in branding and politics, highlighting examples from notable political figures and marketing slogans. The discussion emphasizes the importance of crafting memorable messages and storytelling techniques in creating a strong brand identity.
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