Netflix Is Back, Baby!
The Town with Matthew Belloni
00:00
Is There a Binge Model in Connected TV Advertising?
HBO Max: Netflix is talking about the binge model, but they're not saying we won't separate seasons and sort of build interest. I'd say one, two, there's plenty of series that get lost because they don't have the binge model,. Remember, everything effectively becomes binge after eight to 10 weeks anyway, because it all is available.
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