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What Is the Best Marketing Approach to Branding?
A hundred of these rackets were packaged up in a very careful way and sent to influencers around the world that were very capable tennis players. So this was just a, maybea gor a way of getting under and getting levels of indorsement from people who were not being paid. They were offered a free product to test. But it was a way to create buzz months and months before the launch of the product.