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271 - Breaking Down Chris Walker's Content Strategy | Demand Gen Live S2 x 75

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Qualitative Market Research, Niche Down Even Further

In a lot of differet business, ie found it to be almost the exact opposite. As you focus more and more narrow you actually create more and more opportunities for yourself. And then from there, you need to figure out, what is the current state of these people? Where are the gaps in their knowledge relative to where i want them to be? And then how do i create a content machine that educates people on those things? So i saw the opportunity. Im linked in. I'm doing qualitative market research. It's crazy to think, but in august ninth, 20 nineteenh when i saw that opportunity, i still didn't think sophor companies were going to be our

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