The Recency Effect in Orderly Decisions

Leading with your best product will help nudge customers towards actually purchasing that product. European elections, for example, liszt's politicians on the ballot in alphabetical order even though we know this gives a huge advantage to those who have names beginning with a, b or c. But what about going last? Does that help you or hinder you? In a two thousand and five study, researcher de broin looked back at previous uovision song contest winners. And he found that going last resulted in a much higher amount of marks on average. Even expert juries showed a con istent and clear preference for those who went last. This has been termed the recency effect