Growing Greatist to 50M Visitors w/ Derek Flanzraich
Content and Conversation: Organic Growth Insights from Siege Media
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The Importance of Brand First Content Strategy
I think people are looking for content to serve some type of utility now in a different way. I don't think you can kind of win anymore with like a broad based general approach. The hardest part is actually having the proverbial balls to hang up something that doesn't already exist on the internet. And so it's really like, how are you going to, what purpose are you serving and how can you serve that purpose better than anyone else for a very specific type of customer? But I think other than that, I think content that's quality and not an answer is still remains the best way to build organic audience.
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