He Revived Barbie. Now He’s Turning Around Gap
The Journal.
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Navigating Challenges: Gap's Turnaround Strategies
This chapter explores Gap's strategic efforts to turn around the company's fortunes in a challenging apparel market, focusing on sustained market share growth and the CEO's emphasis on product quality and consumer experience. It also addresses the implications of tariffs, supply chain management adaptations, and the impact of current consumer sentiment on the brand’s operations.
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