Rebranding Switzerland for Tourism

In this episode, I sit down with Markus, spokesperson for Switzerland Tourism to explore the inner workings of Switzerland’s tourism industry. We discuss the various strategies and campaigns aimed at attracting tourists from different regions, and how the demographic of travellers to Switzerland is evolving. Markus also shares insights on what younger generations, like Gen Z, prioritize when visiting Switzerland and how that’s shaping the future of tourism.

Expect to learn about the latest trends in travel, interesting statistics on tourists in Switzerland, how lesser-known regions in Switzerland are being promoted, how Switzerland selects its public figures as ambassadors and, of course, the iconic ad campaigns featuring Roger Federer and Hollywood stars. Enjoy!

TRANSCRIPT

https://howitticks.ch/podcast/swiss-tourism-marketing-markus-tschannen/

TIMESTAMPS

00:00 - Introduction and discussion on iconic Swiss ad campaigns

03:03 - Demographic changes in tourists visiting Switzerland

09:50 - Trends in tourism influenced by COVID-19

18:45 - Marketing strategies and emerging markets like China and India

25:04 - Role of Bollywood and targeted marketing in influencing tourism

33:00 - Discussion on the challenges of promoting Switzerland internationally

41:00 - Markus talks about Switzerland’s public transportation and its appeal to tourists

48:00 - Strategies for managing tourist flows to lesser-known destinations