Introduction

A'm your hos christo. I'm a brand strategist, emmy winning director, consultant, teacher, designer, ant burner. And running a creative agency for the last 21 years in one of the most competitive markets,. My hope is i can make your transition into creative ontrburnership a little easier. What we want to talk about to day is really a state of the industry. We were hit with a recession in two thousand eight, something that we have not seen before. You think about it, and we would ask people at blind, how many guyies own a t v set any more? Less than half the people at our office raise their hands.