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John Maeda: Design in Tech Report

Design Better

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How to Succeed in Customer Experience CX

In the CX report, you said nobody's in charge of customer experience because everyone is. How should we be thinking about that differently these days? If no one can really own it, it's got to be owned by everyone. The question is, going back to the theme that both of you embody, is now how do you work together? And we work together through understanding each other's language, common language.

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