How to Get Your First Customers One at a Time

People overlook how much of an advantage it is to be small because what it takes to move the needle at a small scale is usually just a little bit of manual effort. If you're trying to get your business off the ground and you only have one customer or no customers, then getting to five or 10 customers is huge. This has numerous benefits including having engaged one-on-one conversations with people who tell you why they won't buy your product.