The Battle Cards Come In, Stephen

Stephen: It does get challenging to combat those things. When you have a great product that now is being used by everyn in your company. To me, that is where the account manager or the sales person can get involved. You talk about anableman, the battle cards come into play. The ability to have the talking points where you don't just lean on the product, but you loveer the fact that the product already in use and there is opportunity there.