Electrifying Almost Everything for Net-Zero - Ep34: Kristian Ruby
Cleaning Up: Leadership in an Age of Climate Change
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The Visionary Leaders of the Electric Sector
The electric sector has been campaigning for electrification of everything, including transport and heat. The idea is that if we decarbonize first, we make ourselves an interesting option for others to rely on us. That connection between having an energy source that is future-proof and then getting a lot of additional business out of it is one that pretty much any businessman can understand. "We had a good process with all the executives in this sector," he says.
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