The Creative Relay cover image

EP3 Jonathan Kneebone & Tara Ford

The Creative Relay

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Impact of Winning Grand Prix and Transition to Sydney

Exploring the value of campaign impact over direct returns, the chapter delves into winning the outdoor Grand Prix and the speakers' move from Melbourne to Sydney for a job opportunity. Cultural differences, media exploration, and creative ambition are key points, along with the speaker's driven nature and constant drive for new ideas.

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