190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49
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Is Performance Marketing the Best Way to Capture Market Share?
Jen wie a, yes. Can yo ar me? Yes, we can hear you. A the industries, it's very common for us to have a hundred % commissioned salespeople, very little marketing. The way that they capture market share ies t essentially put hordes of individuals into the field and go out and establish relationships and win business. Our model is a little bit different. We have a smaller sales team, ah, that is a mix between upside and salary. And so kind of curious short term too. But i know that performance marketing, long term, is going to drive the wrong behaviors.
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