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6min chapter
S3 E3: How to Fix Your Retention with Val Geisler
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The Middle Ground Between Segmentation and Retention
I think that there's and then there's the other extreme like segmentation is a bible send very little send only important very very kind of like. Netflix which is not an e-commerce brand but they do a fantastic job of continuing to show customers value even once they're in the same line you have to treat them as new customers, he says. I just think it's time um we haven't done this stuff enough we haven't really flex those muscles enough to realize like oh it's too much or it's too little I'm not getting the results that I wantUm so it's kind of like how we went from nobody caring about our to retention to everyone caring about retention
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