155: Marketing a Destination In an Evolving Industry
Destination Marketing Podcast
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The Utah Office of Tourism Is the Framework for Effective Destination Management
The forever mighty initiative that we've launched out of the utah office of tourism is the framework for everything that we're trying to do. And that goes from educating our visitors about how to visit here, to show responsibility, to show respect the landscapem to understandta the petroclifs as an example. So just helping people understand these basic things about how you travel in our natural environment. A hundred thousand, excuse me, a hundred million dollars invested last year in our state parks.
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