According to one article, the seattle headquarter giant has begun offering real time advice and information through a dedicated mobile ap. The programme promises to provide growers with cutting edge technology and insights. This seems to be a formal furrey into the farm to folk business and attempt to bring fresh produce to your doorstep. But there is a whole host of problems any entity will have to deal with when trying to make a dent in this space. For instance, most crops aren't grown throughout the year. And even the most well intentioned farmers may not be able to follow through with their promise.