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#63 Media Mix Models & Bayes for Marketing, with Luciano Paz

Learning Bayesian Statistics

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The GPS Building Blocks Are Really Awesome

Gps building blocks are really awesome. And it does sound complicated, but once you start thinking about it in building blocks and understanding what each building block is doing, i find it not that hard. An also, on that project, we used a lot e the zero sanomal rigt constraint, so, which is like constraining, for instance, the effect at each time point,. If i remember correctly, the effect of a channel to send to zero or somsim again, yes, yes, Yes.

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