The Dangers of Using Revenue as an Indicator of Organizational Health

Too often people use revenue as the indicator. And they get so used to that that's the thing that sort of pushes their recognition of this challenge down the road because we're making enough money, right? I'm comfortable enough or, you know, the revenue lines going up into the right. All of these things are happening that are positive. But using revenue as your only indicator is a real danger zone to land in.