272 - Quit! - Annie Duke (rebroadcast)
You Are Not So Smart
Identity and Other Impediments
This chapter explores the difficulty of separating one's identity from invested beliefs and actions. Using the example of Sears, a retail company that ignored warning signs and went bankrupt, it highlights how people cling to beliefs even when faced with conflicting evidence. The chapter also discusses the importance of considering future factors that could challenge existing beliefs and the need for outside help in decision-making.
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