Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast cover image

The Problem With Data -- Michelle Robbins // Clearlink

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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The Problem With Web Master Tools, Is It Buggy?

The reliability of the underlying data that you're working with from gogle can be buggy. There was two years ago where there were two weeks where things just didn't get a crawled an index. If you had a large sight, that could skew things so badly that you basically, you know, my suggestion was to ignore that month. Ignore it. Make a note of it next april. Note it next April. You're not goingo be able to look at, you, you're over year, and make any kind of sense of it. It's just bad data that you have to excise from your data set.

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