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4min chapter
Why does IKEA sell food?
Finshots Daily
IKEA's Food Strategy and Market Adaptation in India
This chapter examines IKEA's strategy to boost food sales in India, rooted in the entrepreneurial vision of its founder. It highlights the unique challenges of navigating cultural preferences and competition in the Indian market, while contrasting consumer expectations with those in IKEA's established markets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode