Erickson's Plan to Address the Potential Market

Erickson is hoping that one of the things it would get from its Vonage acquisition is to be better at facing these other verticals, as we call them. As a neutral host provider, yes, of course, we talk the operators language, but we have to talk our customers language. I always come back to the customer. Can you talk the customer's language? What is the customer care? Why are they going to pay? And I think across the industry, we all have to get used to that. Because yeah, do consumers care about 5G? I think you've got that in previous pockets. Yes. Can give a fuck.