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Robert and Joe Live from CEX: Creator Economy Expo (374)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Finding Your Butt
Jesse: I was just going through all the sessions that I just listened to, and I could dictate and be pretty spot on with everyone's particular mission statement. Like if you listen to Jay, it's like, oh, well, I need tequila education for the casual tequila drinker. And we did the analysis, let's look at that. What's the real problem? Maybe a neat, a more niche portion of that audience really has the need or there's the opportunity instead of just writing some content on cloud computing.
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