2min chapter

Ahead of the Game cover image

2023 Trends in Digtal Marketing

Ahead of the Game

CHAPTER

What's Next for B2B Social Selling?

Julie Atherton is a social transformation expert and author of new book, B2B Social Selling Strategy. She shared her thoughts on where she thinks social selling is going. Some organizations are very fearful of giving control or allowing individuals to grow their own personal profile alongside the business. So I think that separation is going to get more extreme.

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