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Geo Farming for Beginners: Choosing Your Area and Strategy | This Week in Marketing

The Tom Ferry Podcast Experience

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The Ultimate Marketing Mix to Dominate a Geographical Farm

You have to look out for what I call black swans and wildcards, extenuating circumstances or events that can have a profound impact on the overall health and performance of that geographic farm. Before you decide you're going to go after a geographic farm, you've got to conduct a feasibility study to make sure it makes good sense. And if it does make sense, stay tuned for this next section as we break down the ultimate marketing mix to dominate a geographic farm.

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