The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

402. Are Software Businesses Defensible? What is the S curve and How to Time it, and Lessons from Investing in Snowflake, Databricks, and Confluent (Sebastian Duesterhoeft)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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Market Sizing and Upside Potential

The chapter explores market sizing in different industries, focusing on enterprise software and the challenges in determining quantity. The speakers discuss their biggest misses in market sizing as venture investors and the need to better understand verticals and potential adjacencies. They also discuss the value of vertical and horizontal software companies and the impact of sales and marketing spend on margin structure.

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