Introduction

Bal Geisler: Joanne, thanks for joining us on the e-commerce marketing school. You had a tweet recently and I'm looking at your Twitter right now. It's actually your pinned tweet. But you said that the tweet reads, it's taken me so long to write this thread,. imposter syndrome, self-doubt, Eli saying, when are we going to tweet about this? And then you dropped the kicker, which is we hit 1 million email subscribers this week. Here's how we did it. We'll go through exactly the process of how you did grow the Jones Road Beauty email list to 1 million subscribers.