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The Tension in Consumer Relationships
"If you don't buy into all this and play along, then it's not good for you," she says. "You're going to put your money where you feel like your morals and your values align with the company." She adds that a lot of parents are at odds internally over whether they want to take an active stand against Pride Month or the gay community. 'I mean, when the companies that you trust and love...are selling their souls'