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7min chapter
Value selling and the 7 mistakes to avoid - with Mike Wilkinson
Revenue Rebels: On the Record Sales Podcast
Unpacking Value in Sales
This chapter explores the often misunderstood concept of value in sales, highlighting a surprising definition: 'value is a mystery.' The discussion introduces the 'value triad' framework, emphasizing the need for sales professionals to understand customers' perspectives and build relationships to effectively convey value.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode