The Long Game cover image

Kitchen Side: The Future of B2B Demand Gen, Generative AI's Impact on Content, and Leveling Up Content Marketing

The Long Game

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Burnout Is New as the Last Couple of Years

I think managers unintentionally hamstring their employees because it's like this fear response. They're like, oh, we have a process. This is how we do things. We've set this up. It's this system. And I think the more you layer that kind of stuff onto a business, the less likely it is that somebody in your team is going to go outside of the scope or like do anything outside of Like that singular cog in that machine. But if you are doing like this, wrote shit on a day to day basis, week to week basis, super incremental, and it doesn't get you excited there's no momentum. There's no big ambitious goals. You want to find

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