How I Built This with Guy Raz cover image

Advice Line with Pete Maldonado of Chomps (April 2024)

How I Built This with Guy Raz

CHAPTER

Leveraging Brand Storytelling and Navigating Market Strategies

This chapter explores the significance of storytelling and branding for premium products, offering insights on how to draw in customers through personal narratives. It also touches on health trends like the growing interest in tea and introduces a new caller who seeks advice for their commercial salmon venture.

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