
Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth
In Depth
The Importance of Feedback From the Sales Team
A lot of this is about feedback from your sales team and then literally looking at the deals you're doing. When does it seem like they haven't gotten enough value or engagement that it's equivalent to doing cold outbound? At Notion, the number is a little bit different. It's lower. There's a different type of use case product. But again, if you have like three users on a team, it's just not that meaningful for sales for a PLG company. And so I'm interested in how you think about that topic. Is it sort of something you're constantly watching and trying to get into equilibrium? Or how is it a consideration when you think about managing the
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