How to Build a Billion Audience Without Pay Traffic?

I think billion audience can allow you to sell, ou know, up to a point, without needing pay traffic. I do think that pay traffic in conjunction with the audience can just help accellart things even further. We've looked into it. Lt's see we having a call ot the firm about a year and a half ago, and had a whole stratey laid out for this, we decided not to. But ard, looking ito doing sungl more going forward. Ye imean,. i think, i mean, dave n togor an example of audience first products, like we talked about t there's two different flayers here. Like he's really