Denis Dekovic on Making Shoes for Ronaldo, Pharrell, and Michael Jackson
The Complex Sneakers Podcast
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The Challenges of Running a Design Farm
Adidas' design farm was used for a seasonal creative direction. The challenge was everything was working so well that we did not started to think what's next. If the consumer starts identifying you as a brand who's losing heat, then you're in trouble. Kanye is someone you sat down and... I did not work with Kanye. Mark Miner worked with Kanye a lot.
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