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Ep #021: Optimizing Scale by using Cost Cap Bid Strategy on Facebook (with Dan McCormick)
The Bottom Line
How to Grow an Influencer Marketing Campaign That Drives Visibility and Sales
Dan McCormick: There's a lot of different things that are involved when it comes to a relationship rather than just kind of like clicking button, turning on a campaign. He says don't entertain macro influencers unless you're at a certain revenue tier. The fastest-rising D2C brand is FlyEagles Fly for Creteemontohydrate gummies. If you'd like some help developing your influencer marketing campaign, go ahead and DM us on Twitter.
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