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Ed Catmull: Creative lessons from Lucasfilm to Pixar and beyond

Design Better

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Fostering a Creative Culture

The chapter highlights the importance of fostering a creative culture within a company, discussing factors such as personal growth, evolving customer expectations, and the impact of rules and processes. It also explores the challenges of managing significant change, such as the acquisition of Pixar by Disney, and emphasizes the need for employee involvement and maintaining a sense of ownership.

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