6min chapter

A Book with Legs cover image

Bryan Burrough - Barbarians at the Gate

A Book with Legs

CHAPTER

Evolution of Leverage Buyouts and the Failure of 'Premier'

This chapter explores the history of leverage buyouts from the 1970s to the 1980s, focusing on the rise of larger deals and the shift towards bigger LBOs. It also discusses the development and ultimate failure of 'Premier,' a smokeless tobacco product aimed at revolutionizing the industry but met with negative feedback on taste.

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