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15min chapter
#81: Ricky Pearl - Mastering Outbound Marketing & Sales | Evergreen Framework & Tips to Reach Customers FAST
The B2B Playbook
The Power of Outbound Marketing in B2B Businesses
This chapter explores the significance of outbound marketing in B2B settings, featuring insights from B2B sales expert, Ricky Pearl. The discussion covers the setup and execution of outbound campaigns, the integration of sales and marketing, and the value of direct customer engagement for success. It also emphasizes the importance of relevance, honesty, and persistence in outbound strategies for building meaningful relationships with prospects.
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