Marketing experts Camille Moore and Phillip Millar explore how small details can transform a good brand into a great one. They reveal how elements as simple as the quality of toilet paper in a luxury hotel can significantly impact customer perception. Using real-world examples from upscale hotels to boutique fitness studios like Barry's, they highlight the importance of delivering a consistent and memorable brand experience. Learn about the "Four Pillars" of branding—Product, Story, Experience, and Consistency—and discover actionable strategies to make a lasting impact. This episode dives into the power of micro wins and why obsessing over details elevates your brand.