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182: Simon Lejeune: Wealthsimple’s VP of Growth on 2 keys to be a top 5% marketer

Humans of Martech

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Navigating the Balance of Empowerment and Oversight in Marketing

This chapter explores the changing dynamics of marketing roles, focusing on the growing need for specialists and system architects. It also addresses the risks associated with inexperienced marketers using automated systems and the importance of establishing guardrails for effective tool management.

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