Guy Kawasaki's Remarkable People cover image

James Rhee: The Power of Kindness in Business

Guy Kawasaki's Remarkable People

CHAPTER

The Quirky Confidence of Wendy's in the Fast-Food Industry

Exploring Wendy's unconventional strategy in the fast-food market, emphasizing individuality and confidence rather than direct competition with industry giants. Personal anecdote highlights the supportive and appreciative nature of Wendy's franchise owners.

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